Generative, multi‑agent systems are moving from screens to boardrooms. As competitive artificial intelligence (CAI) pits autonomous agents against one another—from high‑frequency trading to supply‑chain bargaining—the upside of speed meets the downside of uncontrolled escalation. Our essay asks: what happens when the AIs turn on each other, and how should businesses prepare for this algorithmic arms race?

Generative Engine Optimisation (GEO) is emerging as the new search paradigm. What many fail to grasp is that it also serves as a bridge to the agentic economy — where autonomous agents act, transact, and make decisions on our behalf.